Sumaira Shabbir | Digital Marketing Specialist | Meta Ads & B2B Lead Generation Expert

The Digital Marketer Who Actually Moves Numbers

I’m Sumaira — a data-driven digital marketing specialist with 10+ years turning ad budgets into real business growth. Meta Ads, Google Ads, B2B lead generation, ecommerce — if it drives ROI, it’s my domain.

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USA, UK, Canada, AU, Europe

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$2M+ Ad Spend Managed

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105+ Happy Clients

Full-Service Digital Marketing — One Expert, Zero Gaps

From paid ads to organic growth — end-to-end strategies that generate leads, boost revenue, and build your brand without the agency markup.

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Meta Ads (Facebook & Instagram)

Audience research, creative strategy, A/B testing, retargeting and constant optimisation. Managing up to $30K/month in ad budgets.

↑ Up to 8x ROAS achieved

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Google Ads & PPC

High-intent search and YouTube campaigns that capture ready-to-buy audiences. Keyword research, ad copy, conversion tracking and CPA reduction.

↑ 30% CTR increase, 25% CPA reduction

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B2B Lead Generation

Qualified B2B pipelines via LinkedIn outreach, targeted campaigns and lead nurturing. Real decision-makers, not vanity metrics.

↑ 22% conversion rate from ad clicks

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Ecommerce Marketing

Full-funnel ecommerce growth: Meta Ads, retargeting, product feed optimisation and CRO. Proven with Shopify brands across UK, AU and USA.

↑ 60% traffic surge, 45% sales growth

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Social Media Marketing

Brand-building strategies across Facebook, Instagram, LinkedIn and TikTok. Content calendars, community management and growth campaigns.

↑ 2x engagement in 6 months

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Website & SEO Optimisation

Mobile-responsive, conversion-optimised landing pages. SEO audits and UX improvements that turn traffic into paying customers.

↑ 40% increase in website inquiries

Proven Results

Real Campaigns. Real Numbers. Real Growth.

Every case study below is a real client, real results — no fabricated metrics, no vague claims.

Security · Meta Ads · Startup Launch

⭐ STAR RESULT

Security Startup Hits $60K–$80K Revenue in Month One — From Absolute Zero

EPS (Electric Power Solutions) — Electric Fence & CCTV Installation 🔒

$10K ad budget · Meta Ads only · Results within 30 days

ROAS

$80K

Revenue Month 1

Days to Achieve

ROAS vs Industry

Industry Avg

3x

EPS Result

8x

2.6× above industry average

The Challenge

EPS had no digital presence, no warm audience and zero brand recognition — entering a competitive security services market from a standing start on a $10K monthly budget.

What I Did

Built brand positioning from scratch
Identified high-intent Meta audiences
Trust-focused ad creatives for security niche
Awareness → consideration → conversion funnel
Rapid creative testing to find winners fast

Month 1 Results

8x ROAS $60K–$80K Revenue $10K Budget Only Meta Ads Exclusively 30 Days Flat

Key Insight: Trust-based creative and hyper-local Meta targeting in the security niche generates extremely high purchase intent — even for a brand-new business.

📊 Campaign Screenshots

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Meta Ads Manager Screenshot

Upload your campaign dashboard showing the $10K spend and ROAS data.

→ Send screenshot to embed here

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Revenue Proof Screenshot

CRM, invoice summary or payment dashboard showing total revenue. Blurred is perfectly fine.

→ Blurred numbers still build trust

Ecommerce · Meta Ads · Shopify

Lingerie Brand in London Scales 45% in 3 Months

Lure & Dare — Fashion Ecommerce, UK 🇬🇧

45%

Sales Growth

60%

Traffic Surge

Low

CPC Achieved

The Challenge

Unique products but stagnant sales, underperforming campaigns and minimal conversions despite having an engaged audience.

What I Did

Deep brand & audience analysis
Targeted Meta Ads with custom creatives
A/B testing for copy and visuals
Retargeting sequences for warm visitors

Results

45% Sales Growth60% Traffic SurgeLow CPCStronger Brand

📊 Real Campaign Results

Meta Ads Campaign Stats

Sales Growth Dashboard

Healthcare · Multi-Channel · 2 Years

IVF Clinic Doubles Engagement & Cuts CPA by 15%

ACFC — Fertility Clinic, Pakistan & Australia 🇦🇺

40%

More Inquiries

Engagement

-15%

CPA Drop

The Challenge

Outdated website, near-zero social engagement, poor search visibility and ineffective ads across Facebook, Instagram, Google and YouTube.

What I Did

Full website redesign for UX & SEO
Social media content strategy & ads
Google & YouTube Ads campaigns
Ongoing SEO supervision & audits

Results

40% More Inquiries25% More Bookings2x Social Growth30% Higher CTR

📊 Real Campaign Results

Meta Ads — Record Low CPC

10 Months Meta Campaigns

Google Ads Performance

B2B Lead Generation · Restaurant Industry

Marketing Agency Goes from 0% to 22% Conversion Rate

360 Restaurant Marketing Agency — USA 🇺🇸

22%

Conversion Rate

40+

New Clients

-20%

Shorter Sales Cycle

The Challenge

Zero online presence, 0% conversion rate, no content assets and no brand identity in a competitive B2B space.

What I Did

Built website with clear CTAs
LinkedIn, Facebook & Instagram strategy
A/B tested ad copy & creatives
Influencer partnerships for credibility

Results

22% Click→Lead Rate40+ New ClientsShorter Sales Cycle2x Social Growth

360 Restaurant Marketing Agency — USA

Google Ads · PPC · Local Business

Moving Company Reduces CPA by 25% with Google Ads

Melbourne CBD Removals — Australia 🇦🇺

30%

CTR Increase

20%

More Leads

-25%

Cost Per Lead

The Challenge

Outdated website, poor Google visibility and underperforming Google Ads wasting budget without quality leads.

What I Did

Modern mobile-responsive website
Keyword research for Melbourne movers
Targeted Google Search campaigns
Conversion tracking & ad extensions

Results

30% Higher CTR20% More Conversions25% Lower CPAMax ROI

📊 Real Campaign Results

5 Months Google Ads Results

Campaign Performance Dashboard

What My Clients Actually Say

★★★★★

“Sumaira transformed our Meta Ads. In 3 months our online sales jumped 45% and our CPC dropped significantly. She genuinely cares about results, not just running ads.”

Lure & Dare

Lingerie Brand, London UK

★★★★★

“Working with Sumaira over 2 years completely changed our digital presence. Website inquiries went up 40% and consultation bookings improved dramatically.”

ACFC Management

Fertility Clinic, Australia

★★★★★

“From zero online presence to 40+ new restaurant clients — Sumaira’s B2B lead gen strategy was exactly what we needed. The 22% conversion rate speaks for itself.”

360

360 Restaurant Marketing

Marketing Agency, USA

Ready to Grow Your Business With Proven Marketing?

Tell me about your business and goals. I’ll personally review your details and respond within 24 hours with a tailored strategy — completely free.

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No long-term contract required

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Free 30-min strategy call included

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Response within 24 hours guaranteed

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Serving USA, UK, Canada, AU & Europe

Common Questions Answered

What services do you offer? +

Meta Ads management, Google Ads & PPC, B2B lead generation, ecommerce marketing, social media strategy, content creation and website optimisation. You get direct access to the expert, not a junior account manager.

What results can I realistically expect? +

Results vary by industry, but my clients have seen 8x ROAS in month one, 45% sales growth, 22% B2B conversion rates and 25–30% CPA reductions. I focus on metrics that actually move your bottom line.

Which regions do you work with? +

USA, UK, Canada, Australia and Europe. I’ve run campaigns in London, Melbourne, New York and across the EU — I understand regional ad markets and audiences.

Do you work with ecommerce or service businesses? +

Both. Shopify ecommerce, service businesses, B2B agencies, clinics, local trades and online coaches. If you sell something and need more customers, I can help.

What’s your minimum ad budget? +

I typically work with $1,000+/month in ad spend. I’ll always tell you honestly if your budget is realistic for your goals.

How do I get started? +

Fill out the form above or book directly at topmate.io/sumaira_kanwal. I’ll schedule a free 30-minute strategy call — no pressure, no hard sell.

The Digital Marketer Who Actually Moves Numbers

Full-Service Digital Marketing — One Expert, Zero Gaps

Real Campaigns. Real Numbers. Real Growth.

What My Clients Actually Say

Ready to Grow Your Business With Proven Marketing?

Get Your Free Marketing Audit

Common Questions Answered